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Motormouth From Ipoh

Saturday, July 4, 2009

Something Sweet for the Weekend - Krispy Kreme Doughnuts @ Berjaya Times Square, Kuala Lumpur

Krispy Kreme has to be THE most popular doughnut chain all over the world. Originating from the States, since 1937 (yup, read that right, an amazing 62 years of legacy, and still expanding like no other), the company has an impressive track record, serving warm, fresh from the oven doughnuts to millions of customers spanning the decades, from the States to Australia, as well as doughnut fans in Asia.


Krispy Kreme @ Berjaya Times Square, Kuala Lumpur - Since 27th April 2009

Initially, there was the surreal hype surrounding the opening of the store at Berjaya Times Square in KL, with free doughnuts all year round on offer, people camped and queued like mad (two nights before the opening, can you imagine that?!) for a chance at the exclusive vouchers, bound to elevate any soul to a sugar rush, and subsequent booming business to us healthcare professionals.



I stayed away from any unnecessary queues, and only relented after more than a month since its opening. On a weekday's evening, the line at the counter was almost non-existent (unlike JCo Donuts @ Pavilion, whereby even after few months, the crowd was maddening during peak hours). I picked my doughnuts at a leisure pace, scrutinizing each and every variety, before picking 6 of them. Note that at Krispy Kreme, they do not provide any half dozen offer for the doughnuts, unlike its competitors in Malaysia, namely Dunkin, JCo and Big Apple.

Hershey's Dark Chocolate (foreground) was a commendable choice, as was the
Hershey's Cookies & Crea (the middle one).

Priced at about RM2.50-RM2.80 per piece, the price is indeed steeper compared to JCo or Big Apple, as they do not offer half dozen special rate. But there is discount for one dozen purchases.

The Peanut Butter flavoured doughnut (the far most) was the only one that was not sickeningly sweet! Thankfully.

Verdict? VERY sweet. Yup, cloyingly, sickeningly sweet doughnuts. They're meant to be dipped into a hot cup of coffee (preferably black), hence the excessive sweetness. The moment I was on my third piece, I was feeling slightly nauseated from the sugar rush. The experience reminded me of bingeing on Indian sweetmeats (those famous colourful desserts at Indian restaurants).


The universally recognizable dotted design of the box

The size of the doughnut is slightly larger than JCo's or Big Apple's, the dough a little dense, somewhat a cross between Dunkin's harder texture and JCo's melt-in-mouth softer variety. Probably my expectation was way up in the clouds, from the overblown publicity and ravings, but the sweetness exceeded my threshold for sweet snacks.

I must be growing old, which explains my lack of tolerance to sweet food. Geez ...... Now where's my dentures? ;)

HAPPY WEEKEND EVERYONE !!!!

Location : Berjaya Krispy Kreme Doughnuts Sdn Bhd @ Lot 09-26, Level 9, Berjaya Times Square, No 1, Jalan Imbi, 55100 Kuala Lumpur, Malaysia. Tel No : 603-2119 7373.

27 comments:

mboy said...

Hmm...Krispy Kreme is definitely too-over-rated & over-hyped & over-priced!...Prefer Big Apple / J-Co or even Dunkin' Donuts! =P

Ciki said...

u?! growing old.. ?! pfft.. wot does dat make moi.. :P ahahahahaha

Sugar Bean said...

I know Krispy Kreme is popular but didn't know it started business in 1937, that's SO long time ago! Geng! Aw, your post made me crave for donuts now! Gonna look for the nearest Krispy Kreme outlet around my area. Hehe!

email2me said...

Perfect for my tea time where I can dunk it into my freshly brewed coffee. :D

ai wei said...

krispy kreme is a little pricey and looks sugary. but who cares?! it aims to attract ppl especially gals!!!

oh my, u made me craving for this now...

fcoe said...

i've not tried yet.hope to do so in my next trip to kl.
u went there??din mention b4 to us also..

wmw said...

Yah lah...have it with a cup of black coffee! Best...

Rebecca Saw said...

yup..its NOT for me either. siao! want us Msian to get diabetes or something!

J2Kfm said...

mboy: but in US, and almost all over the world, their doughnuts are supposedly ... da bomb!

Cumi & Ciki : hehehe, i AM old enough to favour tasteless, bland food, rather than robust flavours. me thinks ...

Sugar Bean : and rmbr to dunk them in BLACK coffee 1st.

email2me : come to think about it, Big Apple in Kinta City of IPoh was surprisingly empty lately. the donut craze has died down ...

ai wei : true, saw many gals, AND guys alike who are indulging in those sweeeeettttt delights. once in a while is ok i guess ...

fcoe : i thought i told you? it was during my last trip, went there for fun, as the place was empty, no queue.

wmw : true, i'll take that into consideration. but the coffee there damn exp lah! more than the doughnuts themselves.

thenomadGourmand : already high prevalence of diabetes in Msia, they shouldve cut down on the sugar, or offer a LOW sugar alternative.

cariso said...

I think I agree with you, they should have come out with low sugar sort of.

fcoe said...

yes ah?
oklar give u the benefit of the doubt.
looks very sweet...anyways must give it a try.

PerutBesi said...

Yo there, J2Kfm! Thanks for dropping by PerutBesi's blog ;) I SO agree with u that Krispy Kreme is FAR TOO sweet! thenomadGourmand has a point there (btw, hi there tnG!)..Msians don't need the extra sugar to get us into the Guiness World Book of Records for the highest number of diabetic patients!! *lol*

iiKawaiiSx3 said...

lol the doughnuts look sooo tasty
Is there a Krispy Kreme Doughnuts in Ipoh?

J2Kfm said...

cariso : yeah, least wont give us an unwanted sugar rush.

fcoe : why doubtful? :) give it a try the next visit to KL ok?

PerutBesi : how true. already high prevalence of diabetes in Msia.

Missha : looks good eh? there's none. yet. ;) only Big Apple.

iiKawaiiSx3 said...

lol Big Apple?? i heard it is in Jusco right?

iiKawaiiSx3 said...

Where i usually get doughnuts from (Dunkin' Donuts) don't look as tasty as the ones you bought

Simon Seow said...

Mid Valley Megamall's outlet is opened but not many people there. I didn't buy any, everyone says that Malaysia's is not as good as in other country. I don't really know how will Dunkin Donut survive in mid valley with Big Apple and Krispy Kreme so near lol. Both are just a few shops apart.

Pureglutton said...

I find them too sweet for my palate! Not really a donut fan... but if i must eat one, i prefer Big Apple, haha!

J2Kfm said...

Missha : Dunkin's not so hawt now, compared to the new generations of JCo and Big Apple.

Simon : yeah, nowadays I only go for Dunkin when stopping over at Tapah rest area on the highway.

Pureglutton : i like JCo's glazed, but Big Apple's other varieties are cool as well. maybe cz used to Big Apple's taste over here in Ipoh.

Babe_KL said...

i did turned diabetic for a day after consuming one glaced KK and their iced chocolate!!! both sickly sweet... so no more for me, thank you very much :p

Superman said...

Now another choice beside Jacy and Big Apple for donuts! The donuts look different from Big Apple's donuts. Make me drooling.

J2Kfm said...

babekl : you think so too? yeah, they're indeed slightly over the top.

Superman : it's slightly larger, and the Hershey's selections are rather good.

iiKawaiiSx3 said...
This comment has been removed by the author.
iiKawaiiSx3 said...

-.-" i will totally go to Big Apple and Krispy Kreme if i can but there isn't one in New York and Krispy Kreme is quite far from my school, ^.^ haha i should try some as soon as i go to Malaysia. Wait i have a question, is it true that all visitors/foreigners that come from other countries must stay at their home for a week

foongpc said...

Although I have sweet tooth, I somehow do not like donuts! Which is a good thing, otherwise I will be buying Krispy Kreme all the time!

I prefer cakes : )

xin said...

it is so a big hype and all and it is not nice?

uh...thank goodness donuts are not in my league at all

J2Kfm said...

Missha : it's supposedly an order, or rather, a recommendation. for them to home quarantine themselves. but din notice the absolute ruling though.

foongpc : cakes are sweet also. no difference. ;)
donuts are so much more comforting, and snack-y.

xin : some may like them, but me not liking the extreme sweetness.