Initially, there was the surreal hype surrounding the opening of the store at Berjaya Times Square in KL, with free doughnuts all year round on offer, people camped and queued like mad (two nights before the opening, can you imagine that?!) for a chance at the exclusive vouchers, bound to elevate any soul to a sugar rush, and subsequent booming business to us healthcare professionals.
Saturday, July 4, 2009
Krispy Kreme has to be THE most popular doughnut chain all over the world. Originating from the States, since 1937 (yup, read that right, an amazing 62 years of legacy, and still expanding like no other), the company has an impressive track record, serving warm, fresh from the oven doughnuts to millions of customers spanning the decades, from the States to Australia, as well as doughnut fans in Asia.
I stayed away from any unnecessary queues, and only relented after more than a month since its opening. On a weekday's evening, the line at the counter was almost non-existent (unlike JCo Donuts @ Pavilion, whereby even after few months, the crowd was maddening during peak hours). I picked my doughnuts at a leisure pace, scrutinizing each and every variety, before picking 6 of them. Note that at Krispy Kreme, they do not provide any half dozen offer for the doughnuts, unlike its competitors in Malaysia, namely Dunkin, JCo and Big Apple.
Hershey's Cookies & Crea (the middle one).
Priced at about RM2.50-RM2.80 per piece, the price is indeed steeper compared to JCo or Big Apple, as they do not offer half dozen special rate. But there is discount for one dozen purchases.
The Peanut Butter flavoured doughnut (the far most) was the only one that was not sickeningly sweet! Thankfully.
Verdict? VERY sweet. Yup, cloyingly, sickeningly sweet doughnuts. They're meant to be dipped into a hot cup of coffee (preferably black), hence the excessive sweetness. The moment I was on my third piece, I was feeling slightly nauseated from the sugar rush. The experience reminded me of bingeing on Indian sweetmeats (those famous colourful desserts at Indian restaurants).
The size of the doughnut is slightly larger than JCo's or Big Apple's, the dough a little dense, somewhat a cross between Dunkin's harder texture and JCo's melt-in-mouth softer variety. Probably my expectation was way up in the clouds, from the overblown publicity and ravings, but the sweetness exceeded my threshold for sweet snacks.
I must be growing old, which explains my lack of tolerance to sweet food. Geez ...... Now where's my dentures? ;)
HAPPY WEEKEND EVERYONE !!!!
Location : Berjaya Krispy Kreme Doughnuts Sdn Bhd @ Lot 09-26, Level 9, Berjaya Times Square, No 1, Jalan Imbi, 55100 Kuala Lumpur, Malaysia. Tel No : 603-2119 7373.
Website : http://www.krispykreme.com.my/